BOOKMARKETING
ANDPROMOTIONSERVICES
BOOKMARKETING
ANDPROMOTION
SERVICES
BOOKMARKETING
ANDPROMOTIONSERVICES
BOOKMARKETING
ANDPROMOTION
SERVICES
The book, the audience, and the most effective way to get the latter to the former!
MARKETING BRINGS YOUR READER TO THE BOOK
MARKETING AND PROMOTING YOUR BOOK WITH A FOLLOWABLE PLAN!
A book may be well written, professionally produced and be ready for sale but still lack a clear path to the reader. The first step in marketing is to determine who the book is for, why it's relevant to them, and what goes into marketing the book.
We use our book marketing services based on the name of the book. Before recommending the works that should go into the strategy, we first review the genre, positioning, author presence, existing audience, release timing, available assets and the campaign goals.
Book promotion services can help authors who require a specific beginning by planning the book launch, developing campaign messages, preparing the content, preparing for book promotion outreach, and providing continuing book promotion assistance, all within the agreed upon scope.
We also offer author marketing for authors who are working to create visibility for more than one book. The approach can tie the book to the author's overall portfolio of books, website, reader interaction, and long-term marketing goals.
FOUR AREAS THAT SHAPE A PRACTICAL BOOK MARKETING PLAN
THE CAMPAIGN CHANGES WITH THE BOOK,
THE CAMPAIGN CHANGES WITH THE BOOK,
THE AUDIENCE, AND THE STAGE OF RELEASE
You almost certainly do not need all four at once. We will tell you which ones your book, your genre and your budget actually justify.
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BOOK LAUNCH MARKETING SERVICES
When a campaign is being launched, there is a working timeline provided by launch planning. We manage the messaging, assets, author content, outreach planning and promotion that should occur prior to, during and after release.
Marketing services for book launches can be tailored to the scope of the project, the existing content and volume of promotion that the author wishes to continue with. The emphasis remains on a plan that is feasible.
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PAID ADVERTISING & CAMPAIGN TESTING
When the campaign is well-defined with clear creatives, a specific audience is identified, and the budget provides for testing, book advertising services can help with discovery. We aren't considering paid promotion as an event or a task for the book launch day, but we're designing campaign ideas, writing ad copy, providing visual direction and deciding on testing priorities based around the book.
The work is tracked by response and engagement and not by a sales target, as the campaign performance fluctuates. It can be helpful to test messages early on to determine if they are worthy of further investment.
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AUTHOR PLATFORM & READER COMMUNICATION
Ideally, book marketing services for independent authors are best provided when the author can continue to communicate with the reader after the book is published. You can create content plans, email concepts, website messaging and social media marketing for books based on the author's schedule and current audience.
For self-publishing authors, you can also have book marketing services based on a single book release or a longer-term author presence. The aim should be to get the message across – but not to make a sales pitch of every post or message.
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PUBLICITY & OUTREACH
Outreach angles, press materials, contact research and the campaign preparation can be incorporated into the project scope. The recipients, timeliness, relevance and editorial interest will determine coverage and responses, and therefore outreach is not guaranteed coverage.
Authors can also have help with book promotion services, which can include ideas for collaboration, messaging for events, book interview preparation and other support materials that will help them present the book clearly when opportunities present themselves.
CLEAR MARKETING WORK WITHOUT IMPOSSIBLE PROMISES
WHAT WE CAN
WHAT WE CAN
COMMIT TO
A CAMPAIGN WITH A DEFINED SCOPE
You're aware of what work is being done, what assets are getting created, what do we need from you, and how the campaign will be reviewed.
REPORTING YOU CAN ACTUALLY USE
At the end of each campaign, where data is available, we look at how the campaign is going, and make decisions based on the outcomes. The focus is on understanding what is important and what needs to be changed.
REALISTIC EXPECTATIONS
Marketing can help increase visibility and help a book get discovered. We don't guarantee outcomes for the Reader response, sales or publicity campaign or long term traction from the campaign, as this depends on the title.
A PLAN THAT FITS THE AUTHOR
Book marketing services should still be organized around the book and the author's capacity, and must be affordable. We scope based on priorities, not on work that the author can't carry out.
FROM A FINISHED BOOK TO A CAMPAIGN READERS CAN FIND
FIVE STEPS FOR DEVELOPING
FIVE STEPS FOR DEVELOPING
THE MARKETING WORK
We fix what is free before we spend anything on advertising.
01
AUDIT & READER RESEARCH
The book, genre, description, presence of author, current assets, release and intended readership are reviewed. This provides the campaign with a more defined audience and a viable beginning.
02
FIX THE MESSAGE FIRST
We standardise the language employed when presenting the book so that the campaign has a clear message. Before creating more content, it's important that headlines, descriptions, a hook, positioning of the author, and promotional copy all align in the same direction.
03
BUILD THE OWNED AUDIENCE
We establish the communication channels that the author can utilize and create a content plan based on those channels. This can be website content, email content, social media posts, and repurposed campaign content.
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TEST PROMOTION IN CONTROLLED ROUNDS
Campaign ideas are launched in small phases in order to be able to monitor the reactions before the plan is extended. This may involve content testing, outreach, advertising or a mixture of promotional activity within the scope of work agreed on.
05
REVIEW, ADJUST & CONTINUE
We summarise the outcomes of the campaign, identify patterns and recommend priorities for the next campaign. More powerful ideas can be elaborated on and weaker concepts improved or discarded.
"In accordance with your audience and message!"
OUR CREATIVE
COLLABORATIONS
GET A FREE QUOTE FROM YOUR PUBLISHING TEAM
FREQUENTLY ASKED
BOOK MARKETING
BOOK MARKETING
QUESTIONS, ANSWERED
CAN BOOK MARKETING GUARANTEE A BESTSELLER OR A SPECIFIC NUMBER OF SALES?
While marketing can heighten visibility, enhance consistency of campaigns, and provide additional discovery opportunities, the response of readers and sales relies on a multitude of factors beyond any given marketing campaign. We define the work and report on what the campaign delivers, without tagging on any sales promises.
How much should I spend on book marketing?
The budget will vary based on the length of the campaign, creative requirements, advertising requirements, outreach requirements, author involvement and existing material. Even with the scope limited to the most important tasks, affordable book marketing services can be beneficial.
IS IT TOO LATE TO MARKET A BOOK AFTER IT IS ALREADY OUT?
No. A book that is already published can be used as the basis for a campaign. The first step in the strategy is to examine the existing presentation, audience, past promotion, and what is still viable and/or needs improvement in the material.
When it comes to book marketing services, what should you look for in the best?
When evaluating the best book marketing services, consider the way the team researches their readers, outlines the scope, creates campaign messaging, reports and sets expectations. It is better to have a clear process than overpromised claims.
WHAT IS THE BEST WAY TO COMPARE THE BOOK PROMOTION SERVICES?
Promotional services that are the best should tell the author what is in the promotion and what the author must offer, how the campaign will be reviewed, and which results will be measurable. The plan should also be genre, audience and release stage appropriate to the book.